Western Star Concrete was looking for a complete revamp of their existing site. I utilized some modern styles that were eye-catching. Taking UI into account for the new site, it was organize in a way to make dozens of well-considered decisions—from the header position to the amount of white space and call to actions.
To deliver a positive user experience, I needed to understand their target audience. Through UX research, I discover what their users like, what problems and pain points they’re facing, and how they behave online or while visiting the Western Star Concrete page.