Let me start out by saying, “I LOVE WHAT I DO”! I’ve always been the happiest when I am creating something…..anything! This passion lead me to my career. My 20 year experience has allowed me to touch just about every form of communication. I began my career in the print world and this training gave me my best foundation for graphic design. I have had the opportunity to design everything from traditional marketing materials, tradeshow booths, PowerPoint presentations, uniforms and quite possibly anything in between.
I was crazy enough to start my own business, and I have never looked back! The hours are longer (no more 8am -5 pm), but I wouldn’t change a thing. My clients are wonderful (well, 99% of them). I enjoy collaborating with clients on their projects to build a cohesive message for their business.
June 2011 June 2013
Create cohesive marketing plan for new product launch and strategic implementation
Partner with executive team to develop concept and functionality for cloud-based application due to aggressive changes within the payments industry
Content development for revenue generating collateral
Develop training materials and webinars to help educate sales offices on technology, processes and specific product offerings
Manage monthly campaign for ISOs to include individual office goals and sales contests to increase sales volumes
Successful track record of increasing marketing campaign response rates and executing successful brand launches
Point of contact for marketing team, supporting both internal departments and external clients
Develop and manage First Americans independent sales office micro-websites
Create engaging and effective communication pieces including blog posts, correspondence, articles, collateral content and social media postings
Communicate both B2B and B2C sales strategies
Negotiated yearly sales media buys to include both print and digital
Marketing Manager, Majestic Fine Wines & Spirits
December 2009 June 2011
Design, develop and manage marketing communication in over twenty three retail locations in three diverse markets
Create and manage multiple website for three diverse markets
Develop national private labels, packaging and trademarks for spirits to be distributed all across the US in major brand markets
Maintain a weekly marketing campaign for three different retail outlets (DFW, Lubbock and East Texas). The total audience was over 80,000+ customers
Organize and manage special events that encompassed targeted emails, monitor attendance and supplemental material, while developing print material for dinner events
Maintain Facebook and Twitter for retail outlets
Create ads for social media page to increase interest in products, maximize attendance at special events and advertised sales on weekly products
Produce ad pages for our nationally syndicated magazine, created multiple editorials as well as ad layouts for the publication
Design ads for various media outlets such as newspaper, direct mail and trade publications
Create in-store, shelf and posters for all retail stores
Implemented a loyalty program to increase communication while establishing customer relations through digital media on a weekly scheduled basis
Director of Creative Services, IQ Apparel Group / IQ Media, Inc.
April 1999 December 2009
Design, develop and manage creative collateral to support marketing efforts in major market accounts such as Pizza Hut, 7-Eleven, Subway and Sonic
Direct photo shoot for QSR product catalog
Develop yearly marketing initiatives for four different $4MM companies to include: direct mail, newsletters, catalogs, brochures, photo shoots, email communication and sales promotions
Implement specific goals and objectives to reach sales forecasts
Supervise a team of graphic designers which included project coordination and quality control of national campaigns as well as web developers
Manage a $2MM national water label program which included inventory management and logistic solutions for Wal-Mart, Albertsons, Holiday Inn, and the Las Vegas hotels and casinos
Strong print knowledge that encompasses customer support and account management
Facilitate print production schedules and manage direct mail campaigns
Prepare art files for screen printing and embroidery
Sales staff support to include presentation materials for trade shows
Conceptual development and design for national and international uniform lines which included creating standards for quality control and garment testing
Prepare printing projects for production to include color correction and press checks
Strong relationship with media buyers and customers
Art Director, Midtown Printing and Graphics
February 1996 – November 1998
Created brochures, newsletters, logos, posters, billboards, catalogs and monthly publications
Customer service manager
Creative project manager
Managed graphic artists and scheduled production flow throughout the shop
Graphic Artist, Chaparral Graphics
January 1995 February 1996
Graphic designer
Designed weekly newspaper publication
Proficient in WordPress
Microsoft Office Applications
GRAPHIC DESIGN
WEB DEVELOPMENT
WEARABLES
PACKAGING
LOGOS
NEWSLETTERS
Want to chat? Contact me today!
info@laurabrooksdesign.com | 214-683-2939